We brand you before you get labeled.

At Go West Design Group we don’t use flavour of the week creative tactics or gimmicks, instead we use insights developed in collaboration with our clients to create meaningful, memorable and differentiating  results-oriented initiatives. The campaigns we develop are based on the very values and personality at the foundation of our clients’ brands.

Does your company view marketing as an expense or an investment? These questions and others were answered in a special report from NW Ayer Inc.’s report – Marketing during a Recession: Key Issues and Opportunities. One might feel that the results of the report are self-serving for the industry, but these studies were not conducted by ad agencies. The studies were conducted by economists, business security analysts, academicians and others.

Let us help your prospects find you. Higher rank in search results means more page visits generated, greater exposure to potential customers, and a greater number of conversions to sales. Turn more high-intent online searchers into visitors and then into buyers with Go West Design Group’s online marketing solutions.

People search for information and make decisions about the products and services they buy – online. Reach qualified, localized customers by geo-targeting them in real time with mobile ads based on their location, the time of day, the weather, and other contextual factors that comprise our online marketing solutions. In other words, use your marketing dollars to direct ultra-relevant messaging to highly targeted mobile users and lead them to your storefront.

Our approach is to make sure your business is seen at its best, by the right people at the right time. Go West Design Group has experience creating media communication plans that boost our client’s visibility to their specific audiences in an authentic, consistent way.

We have your public relations and media communications needs covered! Our experts do everything from copy writing for websites, print collateral, or social media to generating press releases that are picked up by mainstream and specialized trade media. We have a unique insight into what media are looking for in a story, and present information to them in a journalistic manner that appeals to their sensibilities.

Your brand creates expectations. It defines who you are, how you operate, and how you’re different from your competitors. In essence, your brand is a promise – a promise that must be kept. As Seth Godin so accurately stated “We love the memory we have of how that brand made us feel once. We love that it reminds us of our mom, or growing up, or our first kiss. We support a charity or a soccer team or a perfume because it gives us a chance to love something about ourselves.

It is a known statistic that people make purchases based on emotion, and then justify their investment after the purchase. Through carefully crafted campaigns, Go West Design Group develops an emotional connection that drives so many of the apparently rational decisions made to influence consumers to select our clients’ service or product.