Auto Finders

Go West Design Group capitalized on the common statement “That car is a lemon, and the popular Lemon-Aid Guide “Best-sellers for over thirty years, Lemon-Aid guides are unlike any other auto books on the market. Their main objective is to inform and protect consumers.”

We developed an iconic lemon on wheels incorporating into all marketing materials.  The result is a fresh and fun brand that takes into account our client’s personality while conveying the essence of the business. The photoshoot was a riot, the client thrilled, and thirteen years later – it is an established brand.  Side note: My son was very proud to share his lego and build the “prototype.”

Client: AutoFinders
Key Points: Branding, Marketing