Search Engine Optimization (SEO)

 

Technical SEO Audit

PPC Solutions can review your website to ensure that it is following the latest SEO best practices.  Google routinely updates its algorithm to determine the ranking for each search term so that low-quality websites get pushed down and the most relevant websites appear at the top.  We suggest an SEO audit on your site every two years to ensure that you are getting the most out of your website’s marketing power.

 

Typical problems we find include:

• lack of keywords or search awareness in web page titles,
• no explicit META description for each page,
• no ALT tags (text descriptions) on images,
• improper use of site headings,
• not enough text on the site,
• sites improperly set-up for WWW and non-WWW variations of the site, and;
• no use of schema tags.

 

Keyword Audit

In addition to a technical SEO audit, we’ll look at what search keywords your site is ranking for, how it compares to your competitors, and any adjustments that you should make in your SEO strategy. We’ll review your Google Analytics and Google Webmaster Tools statistics (if available) and if not, implement them.  We’ll run your site through tools like Moz’s Open Site Explorer to review inbound and outbound links.

 

Your deliverable will be a full written report of what we found and what we think you should do.

 

Audit Implementation Service

With each audit, we will estimate the cost of the recommendations.  You may then choose to have us implement them, or implement them yourself or someone else.

 

What We Will Not Do

We won’t engage in “black-hat” SEO methods that might help your website in the short-term, but harm it in the long-term with the potential to attract a manual Google penalty.  We won’t buy or sell links.  We won’t attack your competitor’s site with negative-SEO methods.