Media Relations
Innovation is the key.Our approach is to make sure your business is seen at its best, by the right people at the right time. Go West Design Group has experience creating media communication plans that boost our client’s visibility to their specific audiences in an authentic, consistent way.
We have your public relations and media communications needs covered! Our experts do everything from copy writing for websites, print collateral, or social media to generating press releases that are picked up by mainstream and specialized trade media. We have a unique insight into what media are looking for in a story, and present information to them in a journalistic manner that appeals to their sensibilities.
Interestingly, John Hall, a regular Forbes contributor, said the following and we agree:
- Earned media comes first, and paid amplification comes second
- Your marketing team can put spend behind the media communications you earn to more successfully get the right eyes on the exact kind of press you want representing your company.
- Earned media builds authority
- PR is shifting to contributor marketing
- The rise of technology has provided the capacity to measure PR to a better extent.
- PR and SEO strategies are becoming entwined. As Google continues to reward high-quality content, it is important that PR content is optimized for search.
- Diversifying distribution allows you to test what brings the highest returns and engagement.
- Niche and trade sites can provide highly engaged audiences.
- Incorporate technology to collect better analytics and measure performance
Go West Design Group is known for building audiences that are beneficial to both our clients’ brands and to the publications their targeting – increasing their chance of success.