Start with a Purpose
Whether you need a complete overhaul or minor modifications, our web refreshs start with a meeting to learn about your existing challenges, what is and isn’t working and your online marketing objectives. No website update is too small. We charge a flat rate of $120.00/hr (billed monthly) to make whatever changed you’d like us to make to your site. The minimum time billed is 30 minutes so small changes won’t cost you a fortune.
Our Distinction
We combine clear calls to actions (CTAs) that are measured, reviewed and tweaked over time. For example, a real estate agent setting up a new website may wish for new listings and buyers to work with. Therefore, we’d want to make sure that every page makes a clear request to the site visitor to use the “contact us” form to make those connections. In the back-end, we’d track the number of visits to the contact us form and how many people actually filled out the form.
Research the Keywords
When a website is being designed, one has to know what search engine terms people are using to try to find your site. For example, keyword research with tools like Google Keyword Planner might identify that more people search for “Victoria real estate” than “Victoria homes for sale”. Therefore we may then wish then to ensure that the web design only contains the term “Victoria real estate” . Alternately, we may see from a competitive analysis that “Victoria real estate” is such a competitive term to rank for in the search engines that it would be better to attract more visitors by instead optimizing the site for “Victoria homes for sale” if few other companies were optimized for that term. Strategizing web design upfront is key to the site’s success.
What Does it Cost?
We provide free estimates on all website update projects before we begin. Our goal is to ensure that your project provides a tangible return on investment (ROI) so that you won’t feel that your website investment is wasted.